What connects creatives, coffee and charities?
The answer lies with the Paper Cup Project Perth, a terrific initiative all starting with a Paper Cup. With each new issue, PCP support and promote a WA charity who are doing good work in our State. Local creatives showcase their art on a takeaway (bio-degradable) cup with partner cafes stocking these cups and creating awareness to their coffee loving customer base.
For Issue 04, PCP collaborated with the Fiona Wood Foundation. Thank you to all of the PCP partner cafes that featured Issue 04 and encouraged customers to take part in the #papercupproject challenge. PCP donated $250 to Foundation thanks to around 175 original snaps that were uploaded online.
Creating social awareness and reaching new audiences in this fun way has been terrific bonus for us. Thank you to the team at PCP Perth and all those who made Issue 04 such a hit. Read more about PCP at www.papercupproject.com. Image credit: Sprout Hub Alkimos @sprouthubalkimos